Brand Identity Design For Velour Luxe Perfume Brand

Problem:
Veloura Luxe, a high-end perfume brand, struggled to establish itself as a premium fragrance house. The brand lacked a sophisticated and memorable identity that reflected its luxurious essence. Consumers couldn't differentiate it from mass-market perfumes.
Solution:
The new logo embodies elegance and exclusivity, with a sleek monogram forming a perfume bottle, reinforcing the luxury experience. The deep burgundy color exudes sophistication, while the refined serif typography enhances the premium feel. The brand now visually communicates class, making it appealing to high-end clientele.