Brand Identity Design For Pawma Pet's

Problem:
Pawma aimed to create a trusted pet brand but struggled with inconsistency in its branding. The company needed a strong brand identity that communicated warmth, care, fun, and reliability to pet owners.
Solution:
The designed logo features a playful yet professional mark—a stylized "P" where the negative space form a silhouette of both a dog and a cat, symbolizing our dedication to providing care and products for all beloved pets. The vibrant golden-yellow color reflects warmth, friendliness, and joy, making the brand approachable. A full 30-page brand guideline ensures consistent brand communication across packaging, digital presence, and advertising. This structured branding approach allows Pawma to build a strong emotional connection with pet owners