Problem:
Gourguex aimed to create an elegant trusted Real Estate brand but
struggled with inconsistency in it's branding. The company needed a
strong brand identity that communicated Elegnce, Sophistication, Luxury,
and reliability to clients.
Solution:
The designed logo features a Sophisticated yet
professional mark, symbolizing Elegance. The Green and Golden reflects
Elegance, Luxury, and Sophistication, making the brand approachable. A
full 35-page brand guidelines ensures consistent brand communication
across all platforms, and advertising. This structured branding approach
allows Gourguex to build a strong emotional connection with it's
Clients.